Would you rather go to the dentist than write a blog post? Do you add “write new blog” to your to-do list every week but never get around to crossing it off your list? I get it. Unless your business IS about making content, most business owners don’t have the time to create new content for their website and social media on a regular basis. As a business owner, your skills lie elsewhere. However, unless you are paying for expensive ad campaigns, generating new content is the only way to build your business and generate new clients practically for free. Why do you need to keep adding new content to your website? Think of it from Google’s point of view. Google wants to provide the most relevant answers to search queries. If your content hasn’t been dusted off from the time your first created your website, chances are that it won’t rank very highly. Adding a continuous stream of content to your website, lets Google know that you are alive and working in or on your business. Which means that your content is up-to-date and relevant to what someone is searching for. Here are the four reasons why creating new content is essential:

• You improve your search engine rankings and placement in organic searches
• It helps drive traffic to your website
• Your social media following grows because by creating new content you are giving people a REASON to follow you
• New content can lead to new leads for your business.

As a smart business owner, you know that content is still the single most important way to build a list and generate new clients. If you are ready to invest in scaling your business, let’s talk.